Short-Form Videos
Consistent, concise, and digestible content is a MUST for your marketing strategy to get traction online. We bulk film content in 1 day to get you months of content.
In just 1 filming day, we will be able to film MONTHS worth of content! Sounds crazy, right?
Whenever we film videos, there are so many hours of unused footage that doesn't make the cut for the 1-3 minute branding video that ends up on your website.
Pairing this fact with a carefully curated interview style, Showmaker Productions is able to utilize all of this extra footage to create bulk packages of short videos (typically :30-:45 seconds each) that can be incorporated into your marketing strategy for months.
How It Works
Ducklings Early Learning Center Franchisor Example
Website Version
This 3 minute branding video lives on the Ducklings ELC franchise website. This video is targeted towards someone who already has some exposure to the brand and is into the next stage of interest. They want to learn more about the specific brand, and this video provides that information.
Short Social Video 1
This is a :30 second video cut from the same interviews used above. This video leads with a strong hook to capture someone's attention who hasn't already been exposed to the brand. It captures attention and tells a short personal story. The goal with this video is to spark someone's interest, to then drive them to the website to watch the longer version.
Short Social Video 2
This is a :60 second video cut from the same interviews used above. This video leads with a strong hook to capture someone's attention who hasn't already been exposed to the brand. It captures attention and tells a short personal story. The goal with this video is to spark someone's interest, to then drive them to the website to watch the longer version.
Vertically Optomized Version
Vertical video is becoming an industry standard on certain social media platforms. In order to create scroll-stopping content, knowing the platform you're working with and whether vertical or horizontal video works best on them is a MUST. Running this ad on Tik Tok, for example, would work best vertically because it will fill the viewer's entire screen and take over the attention.
Elysium Marketing x Showmaker Productions Example
These videos were created as a series of ads that were targeted towards franchisors and franchisees. The goal of the ads was to offer insight to video marketing that brands may have not been familiar with prior, as well as establish both speakers as industry experts in their fields. Viewers will watch these videos and learn something new about the topics being discussed, which then builds trust between the viewer and speakers in the videos. Each video was vertically optimized and equip with attention-grabbing captions in order to perform well as social media ads on different platforms. All three videos were filmed on 1 day in under an hour.