SHOWMAKER PRODUCTIONS x EMERGENCY SERVICES
The owner of Showmaker Productions, Carli Showmaker, is a passionate member of the first responder community.
Carli was born into a family of first responders. Her father, Mark Showmaker, is past Chief of Southampton Fire Company, as well as a current active volunteer member and Fire Marshall for the township. Her brother is an active volunteer member at multiple fire companies.
Carli joined Southampton Fire Company as the company's videographer and photographer. She soon became their Director of Marketing, running all social media for the company and handling their public relations.
Carli is passionate about documenting the work of first responders. Having watched her father put his life on the line for his community her whole life, she feels it is her duty to capture and share the message of what it means to be a first responder.
Carli's work doesn't stop at Southampton Fire Company. Most recently, she worked with FEMA's PA Task Force 1 K9 Unit on a recruitment video.
Carli loves being on the scene, no matter what the emergency, to share the amazing work first responders are actively doing.
You can check out some of her work with the first responder community below.
Showmaker Productions Owner, Carli Showmaker
Proud member of Southampton Fire Company
HOW MARKETING CAN HELP YOUR DEPARTMENT
By having an attractive online marketing presence, people WILL be interested and eager to be a part of your first response agency.
While recruitment is step one, member retention is an equally important step. Marketing is a great way to show appreciation for your members' dedication and hard work, leading department morale to go up.
Whether you are a volunteer department or paid department, community support is EVERYTHING.
SHOWMAKER PRODUCTIONS SERVICES
Videos are today's bread and butter of online content. Being able to talk about and show emergency response teams in action is the KEY to gaining online support and attracting positive attention.
Once you gain positive attraction from your social media presence, have a solid landing place for people to go to get quality information about your company, such as application forms, company history, and easy-to-access donation pages.
Spruce up your online presence by having a professional photography presence. By hiring a professional photographer, photos online can capture the elements of your company that YOU want highlighted, instead of what media sources chose to showcase.
Whether you are visiting local schools or have a booth at your local fair, having ATTRACTIVE handouts, banners, and other items can be a great tool for landing you new potential members and donations!
SOCIAL MEDIA CONTENT CREATION
Having a social media presence is so important in today's online landscape. Shape the voice of your company, attract new members, and gain community support through having a positive online presence.